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Insights: culture

June 2020

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September 2019

Local reputation is key to a strong global brand

John Davis describes how effective brands create trust by catering to local markets “It takes many good deeds to build a good reputation, and only one bad one to lose it,” said Benjamin Franklin, founding father of the United States, more than 200 years ago. His words are still relevant to global business today. But what is reputation? Reputation = Global brand + Local[…] Read More

Ben Walker

A leading voice in design thinking

Ben Walker meets Duke Corporate Education’s Renaissance Man Others are perhaps the greatest observers your own characteristics. “People have extended opportunities to me that I didn’t see myself,” says Justin[…] Read More