Insights: Marketing

Dentsu’s Anna Lungley is brands’ fearless best friend. We shape the world around us. Thereafter, it shapes us.[…] Read More

A host of economic concerns are shaking marketers’ confidence, according to the latest research. How are they navigating[…] Read More

Retail brands need to offer customers an integrated experience across physical and digital channels. Social media shopping, AI[…] Read More

The world’s fastest-growing economy is rich with opportunities – but how can foreign brands compete? China is unique[…] Read More

The pandemic highlighted the key role marketing departments play for their businesses. And that’s reflected in the numbers.[…] Read More

It’s time to experiment. Our economies may be reopening, but we can be confident that consumer behaviour won’t[…] Read More

Like any field, medicine needs great marketing. Giles Lury asks, how will it change after Covid-19? As with[…] Read More

Ben Shenoy explains the use, and misuse, of the story drug. Both the immediate threat of the coronavirus[…] Read More

Covid-19 has underlined that many marketers’ favorite tools are obsolete. It’s time for marketing with real meaning. What[…] Read More

John Davis explains how you can stand out Turning midlife from a time of crisis to contribution. Creating[…] Read More

Developers are better at selling than they know, says Vivek Wadhwa. It wasn’t planned. As a young tech[…] Read More

John Davis describes how effective brands create trust by catering to local markets “It takes many good deeds to build a good reputation, and only one bad one to lose it,” said Benjamin Franklin, founding father of the United States, more than 200 years ago. His words are still relevant to global business today. But what is reputation? Reputation = Global brand + Local[…] Read More