Insights: Marketing

Social proof helps overcome innovation resistance, says Ben Shenoy. Remember the Apple Newton, Sinclair C5, or Cheetos Lip[…] Read More

Ben Laker and Rita Trehan uncover the rise and fall of great sales leadership. It’s a truth acknowledged in[…] Read More

What the legacy of the legendary Nelson Mandela can teach us about successful marketing and storytelling. Nelson Mandela is[…] Read More

The Olympics has one of the world’s most iconic, enduring brands. Here’s what marketers can learn from the[…] Read More

Transforming your business from selling products to selling projects is crucial if you want to remain competitive. For[…] Read More

Customers make many of their purchasing decisions in a split second without even realizing it. Here’s how to[…] Read More

Once known for their love of emulation, Chinese brands are now world-famous for their innovative ideas and global[…] Read More

Many Asian companies represent the gold standard in brand building. Often, when leaders rush headfirst into brand building[…] Read More

Companies suffer when they produce a customer experience that falls short of their marketing campaigns’ promises.    […] Read More

Customers are now more interested in opportunities for personalization and self-expression than established luxury brands that project an[…] Read More

People derive great satisfaction from products that they build or shape themselves, even when the quality is relatively low. Dan[…] Read More

Decision-makers in upper management aren’t your boss – they’re your customer. Learn how to influence them by managing up[…] Read More