Insights: Marketing

A new study finds that much of the conventional wisdom about how to train high-performing salespeople is based on[…] Read More

Javier Sanchez Lamelas, erstwhile Coca-Cola marketing guru, knows that the secret to good marketing lies in emotion.  […] Read More

Design isn’t just for products. Nike’s Andre Martin and Drew Fifield describe how the athletic goods juggernaut uses[…] Read More

People have an innate ability to trust one another, but struggle to trust large corporations. Leading behavioral economist[…] Read More

Technology is undoubtedly an important tool for fostering creativity. But leaders can also help foster new and innovative[…] Read More

Professor Christine Moorman of Duke’s Fuqua School of Business has developed the first industry-wide survey of marketing data. The[…] Read More

Leading with purpose creates more engaged employees, greater community engagement, and better business results.  As leaders, we are[…] Read More

Harley-Davidson’s Anoop Prakash describes how the motorcycle company brought its legendary brand to India and made it relevant[…] Read More

Personal branding isn’t just for Instagram influencers. Leaders can also benefit greatly by developing a personal brand that[…] Read More