All eyes on outcomes
Selling on the basis of product features may have worked in the analogue economy, but in the digital[…] Read More
Our Insights
Duke CE’s article library brings you the latest thinking from our thought leaders in Dialogue, the only truly global journal for managers and leaders. Access the whole library below, or explore specific topics of Leadership, Innovation, Strategy, Finance and Marketing.
June 2022
Customization for all
Markets are a fiction that can obscure consumers’ real needs. Businesses need to engage with their customers’ inherent[…] Read More
A new relationship
Transforming your business’s customer relationships starts with understanding their experiences. In theory, digital technologies make it possible for[…] Read More